The Indonesia economic grewth slowdown on 2015. It has impacted the competition in the automotive industry in Indonesia. All players have got to implement many strategies to keep them in the automotive business. One of the most common strategy is to how to maintain customer satisfaction.This research aimed to investigate which variables are significant and contribute the most to the customer satisfaction variable. This research was using 5 variables, i.e. product quality, after sales service, brand image, perceived value, and customer satisfaction. The sampling data was customers that used Honda Mobile. The questionnaires were distributed to 200 respondents across Indonesian provinces. Structural Equation model method was used for data processing using Lisrel program for Windows.Finally, the conclusion of this research would help Honda improve its performance to keep its customer satisfaction level high, and win the competition in the Indonesian automotive industry.