: Waqf Fundraising Management Model. This article examines models of fundraising through conventional sources, waqf asset productivity at The Al-Falah Social Fund Foundation (YDSF) in Surabaya. This study shows that YDSF uses waqf fundraising management through developing a resource fundraising model such as fundraising method from conventional sources either directly or indirectly as well as grant fundraising model such as strengthening empowerment program on the distribution of endowments. Whereas in developing asset fundraising model and, in-kind waqf, YDSF has not yet developed such a model. Hence the YDSF uses merely the direct cluster management.