Pengaruh Iklan Dan Kepercayaan Merek Terhadap Minat Beli Konsumen (Studi Pada Texas Chicken Pekanbaru)

Algamar Putra • Meizy Heriyanto

Abstrak

This study aims to determine the effect of advertising and brand trust on costumer purchase interest ( A case on Texas Chicken Pekanbaru . The advertising as a variable ( X1 ) trust the brand as a variable ( X2 ) and customer purchase interest as ( Y ) .The method in this research is descriptive and quantitative using SPSS 20 , where the sample used is the consumer Texas Chicken Pekanbaru with about 100 respondent . The formula used to determine the sample slovin , as well as a sampling technique by accidental sampling . Data collection through questionnaires .Results of analysis using multiple linear regression , t test and f test so it can be known that the advertising variable positive effect on customer purchase interest , brand trust significant effect on consumer purchase interest , and significant effect between brand advertising and brand trust on customerprchase interest .

Metrics

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Jurnal

Jurnal Online Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Jurnal Online Mahasiswa (JOM) Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Riau beri... tampilkan semua