Pengaruh Relationship Benefits Pada Relationship Continuity Melalui Relationship Value Terhadap Pelanggan PT. Xyz

Raymond Nathaniel Halim
Journal article Jurnal Strategi Pemasaran • 2016

Unduh teks lengkap
(Bahasa Indonesia, 9 pages)


This study aimed to analyze the effect of Relationship Benefits to Relationship Continuity through Relationship Value towards the PT. XYZ's customers . This study will be conducted by distributing questionnaires to 30 respondents who have ever made a purchase from PT. XYZ more than 1 time. Analysis technique used is quantitative analysis technique.


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Jurnal Strategi Pemasaran

Jurnal Manajemen Pemasaran adalah jurnal mahasiswa Program Studi Manajemen Pemasaran di Universit... tampilkan semua