Pengaruh Relationship Benefits Pada Relationship Continuity Melalui Relationship Value Terhadap Pelanggan PT. Xyz

Raymond Nathaniel Halim
Journal article Jurnal Strategi Pemasaran • 2016

Abstrak

This study aimed to analyze the effect of Relationship Benefits to Relationship Continuity through Relationship Value towards the PT. XYZ's customers . This study will be conducted by distributing questionnaires to 30 respondents who have ever made a purchase from PT. XYZ more than 1 time. Analysis technique used is quantitative analysis technique.

Metrics

  • 206 kali dilihat
  • 101 kali diunduh

Jurnal

Jurnal Strategi Pemasaran

Jurnal Manajemen Pemasaran adalah jurnal mahasiswa Program Studi Manajemen Pemasaran di Universit... tampilkan semua