Aktifitas Komunikasi Masyarakat Melalui Internet

Bambang Sunarwan
Journal article Jurnal Studi Komunikasi dan Media • 2014

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(Bahasa Indonesia, 10 pages)


This research question focuses on communication activities of peoples by internet. To answer it, this one refers to the activity concept introduced by Levy and Windahl which refers to the dimension of audience's orientation in the level of selectivity and involvment. By surveying respondents, this shows facts that audience orient themselves toward media USAge. Accordingly, media efect will be moderate. Stronger effect of media to audiences takes place in media they select in the process of orientation selection, vice versa. Media which probably give a strong effect to audience in the level of selectivity are E-mail ; writing status in networking sites, chating space, and websites. Meanwhile, in the level of involvment, the media are web page, e.g., status in social networking sites, e-mail and chating space. Media which influeance audience strongly are facebook, yahoo messenger, yahoo mail, and google mail.


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Jurnal Studi Komunikasi dan Media

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