. Analysis of Labeling Nutritional Information Value of Food Products by Consumers inSemarang . The objective of this study is to analyze Indonesian consumer in using nutrition informationon packaged food product. Data was collected from a total of 200 respondents living in Semarang byusing a structured questionnaire with combination of closed and open-response questions. Researchwas conducted respecting demographic variables including gender, age, education level, and monthlyincome. Descriptive statistics and frequency distribution analysis was generated to display the data,while Pearson Chi-square test was presented to identify relationship between demographic variablesand consumer attitudes toward nutrition labels. The results showed that the majority (55 percent) readnutrition labels sometime. However, consumer (53 percent) found that the nutrition labels were tooscientific and hard to be understood. Significant differences were found between age, education level,monthly income and use of nutrition labels. Consumer with old age, high-educated, and high incomepeople tended to read nutrition labels more frequently.