Analisis Pengaruh Kualitas Jasa, Kepuasan Konsumen dan Loyalitas Merek pada Konsumen Kartu Simpati dan AS di Kabupaten Sleman

Herlina Herlina
Journal article Jurnal Manajemen dan Keuangan Darmajaya • 2008

Unduh teks lengkap
(Bahasa Indonesia, 26 pages)

Abstrak

Now days, Industry of telecomunication celluler offered various facilities such as service quality as well as good presentation to give plus value at the service that offered so will create satisfied at the consumer it self which result the loyality at the consumer it self.Service quality, satisfaction and brand loyality at consumer it self in comparison through four service dimensions is reliable dimension, responsive dimension, emphaty dimension and assurance dimension with that methods use average test is Serqual method with test technique wilcoxonmath test, regresion analys, clasical asumtion test and normalitas test.Relation among service quality, consumer satisfaction and brand loyality for company will give deeply effect for market later on.

Metrik

  • 114 kali dilihat
  • 84 kali diunduh

Jurnal

Jurnal Manajemen dan Keuangan Darmajaya

Jurnal Manajemen dan Keuangan is an open access, peer-reviewed journal that publishes original re... tampilkan semua