Maize is one of important commodities after rice. As a secondary crop in Indonesia, maize has multifunctional uses either as food or feed. Maize agribusiness has some benefits as it is highly demanded for feed raw material and easily cultivated. Besides external factor, i.e. inter-regional trade and export opportunities among regions and countries such as maize trade opportunity among regions and countries. Some weaknesses of maize agribusiness are limited farmers' land areas, minimal infrastructure, technology, competing water use with other major crops, and potential threat of climate change. This study uses SWOT (Strength-Weakness-Opportunities-Threats) and QSPM (Quantitative Strategic Planning Matrix) approaches. Analysis results show that maize agribusiness development should be competitive, farmers-based, sustainable and decentralized. The government needs to improve people's participation in maize agribusiness. Main measures to take maize agribusiness development are effectiveness and quality of government service, and distribution facilities and infrastructure improvement.