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description Thesis public Institut Bisnis dan Informatika Kesatuan

KUALITAS PRODUK SEBAGAI FAKTOR PENTING DALAM PEMASARAN EKSPOR PADA PT. EUROGATE INDONESIA

Kamaludin Kamaludin, Sulistiono Sulistiono
Diterbitkan 27 September 2013

Abstrak

Product quality is one of the things that are important in a production process for products sold in the country and the products are sold for the purpose export. Product quality problems in the garment is very important because all the products produced by the company for the European market which has 2.5 AQL quality standards are stringent quality standards and an established standard for garment products to be marketed in Europe. Definition of Quality Control (quality control) are all efforts to guarantee (assurance) that the results of the implementation in accordance with a predetermined plan and satisfy consumers (subscribers). Extensive marketing means for discussing the issues contained in the company and its relationship with the trade of goods and services. International marketing creates many opportunities and challenges for companies to develop the company. Currently there is no single country in the world capable of running a closed economy.

Keywords: Quality Of Product, Export

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