Representasi Maskulinitas dalam Iklan

Novi Kurnia
Journal article Jurnal Ilmu Sosial dan Ilmu Politik • Juli 2004

Unduh teks lengkap
(Bahasa Indonesia, 20 pages)

Abstrak

The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminity. The new feature of masculinity has been known as metrosexual.

Metrik

  • 222 kali dilihat
  • 36 kali diunduh

Jurnal

Jurnal Ilmu Sosial dan Ilmu Politik

Jurnal Ilmu Sosial dan Ilmu Politik (JSP) adalah jurnal ilmiah di bidang sosial dan politik yang ... tampilkan semua