Strategi Kemitraan UMKM Pengolah Ikan Di Kabupaten Rembang

Anik Nurhidayati • Rikah Rikah
Journal article Buletin Bisnis dan Manajemen • Februari 2016

Unduh teks lengkap
(Bahasa Indonesia, 8 pages)

Abstrak

Strategic partnerships between SMEs processing of dried fish in Rembang is an effort to improve or develop fish processing enterprises capable of high competitiveness and add value in the national market and are able to enter the International market. The technique used in this research is the SWOT matrix, in terms of internal and external. Implementation of this strategy is to develop its production so customers can increase sales with a strong marketing network and partnership among SMEs that are expected to increase.

Metrik

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Jurnal

Buletin Bisnis dan Manajemen

Buletin Bisnis dan Manajemen (BBM) terbit awal pada Februari 2015. BBM merupakan terbitan berkala... tampilkan semua