In service industry, service quality is used as one factor in competition. Culinaryindustry, such as restaurant, bar, cafe, or eatery booth are one dynamic sector intourism world. As a tourist destination either domestic or International, Bali createsa competitive business environment either local or International as well.American restaurant in average shows a higher score in service quality comparewith others. But Indonesian restaurant gives a higher scores in empathy dimension inservice quality. Customer is expecting a good services, especially in culinary industryin sustaining their businesses. The company should look carefully into aspects ofservice quality, hence they can be a winner in the competitive industry.