Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Penggunaan Youtube Dengan Pendekatan Tam (Studi Pada Mahasiswa S1 Fakultas Ilmu Administrasi Jurusan Administrasi Bisnis Angkatan Tahun 2010/2011 Dan 2011/2012 Universitas Brawijaya)

Andyka Rakhmad S.

Abstrak

The research aims to know perceived usefulness and perceived ease of use based of using YouTube by adopting technology acceptance model which is consist of the some constructs such as perceived ease of use (X1), perceived usefulness (Y1), attitude toward using (Y2), behavioral intention to use (Y3) and actual system USAge (Y4). This type of research is explanatory research used a quantitative approach. Methods of data collection used a quiestionnaire with a sample of 90 respondents of S1 students Faculty of Administrative Science in Business Administrative Departement of grade 2010/2011 and 2011/2012, Brawijaya University. Data analysis that used are statistic descriptive analysis and path analysis. The result of this research show that there are six constructs create positive influence and significant, there are variable perceived ease of use (X1) to variable perceived usefulness (Y1), variable perceived ease of use (X1) to variable attitude toward using (Y2), variable perceived usefulness (Y1) to variable attitude toward using (Y2), variable perceived usefulness (Y1) to variable behavioral intention to use (Y3), variable perceived usefulness (Y1) to variable actual system USAge (Y4) and variable behavioral intention to use (Y3) to variable actual system USAge (Y4). While, the construct which is hasn't significant influence is variable attitude toward using (Y2) to variable behavioral intention to use (Y3).

Metrics

  • 77 kali dilihat
  • 84 kali diunduh

Jurnal

Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... tampilkan semua