: Evaluation of Urban Public Transportation Rejuvenation Policy in Effort to Improve Public Services (Study at Transportation Agency of Malang City). Urban public transportation is one of important infrastructures to be used to facilitate the development flow in the city. The complex problems in around the urban public transportation needs helpful to increase transportation service, One way for this increase related to the rejuvenation of urban transport. It had been stated in Local Regulation No. 5 of 2011 on The Management of Passenger Vehicle for Public Transportation. The objective of research was to describe, to evaluate urban public transportation rejuvenation policy and to determine factors influencing urban public transportation rejuvenation policy for public service improvement in Malang City. This research uses descriptive qualitative methods. The rejuvenation policy of the urban public transportation actually bring positive impact to the public services because because it helped to create a secure, comfort and safe. Urban public transportation rejuvenation policy was not yet effective because it lacked responsiveness of urban public transportation owners to the rejuvenation.