This study aimed to assess whether a proposed investment is feasible or not based on the results of the analysis using capital budgeting techniques. The method used in this research is a descriptive study using a case study approach. Results for PT. Pabrik Es Wira Jatim Unit Pabrik Es Kasri Pandaan show that the use of capital budgeting techniques can be seen that investment is feasible, as calculated by the method of Average Rate of Return (ARR) of 291.95%, far above the Cost of Capital in the amount of 11,73%. Payback Period indicate that the time required to return the investment made is 1 year 8 months 27 days, less than the period of the assets that is 8 years old. While the calculation of Net Present Value (NPV) is considered beneficial because the result is positive (NPV> 0), in the amount of 4.295.777.997 IDR. So with the B / C ratio obtained results more than one, that is equal to 9.18. Internal Rate of Return (IRR) of 86.07% greater than the cost of capital is 11.73%.