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Faktor-faktor Yang Mempengaruhi Kunjungan Wisatawan Di Taman Hutan Raya Ngurah Rai

I. Gusti Ngurah Bagus Pradnyana, I. Ketut Arnawa, I. Made Tamba
Diterbitkan 2015

Abstrak

Ngurah Rai Grand Forest Park is a part of Tourism Area of Serangan Island in Benoa Bay. It is quite attrative for the foreign and local tourists. The dominant potential of ecotourism is the mangrove forest scene and the activities of traditional ceremoney in the forest. The quantity of visiting to Ngurah Rai Grand Forest Park are effected by some factors, those are ticket price, services, infrastructure and natural tourist attraction.The research was conducted on May – June 2015 in Ngurah Rai Grand Forest Park . The research aimed to know (1) the performance of Ngurah Rai Grand Forest Park; (2) which factor of the four factors (ticket price, services, infrastructure, or natural tourist attraction factor) had the highest effect to the number of tourist visitor in Ngurah Rai Grand Forest Park. This research used multiple linear regression method. Respondents were 104 visitors which were choosen by accidental sampling.The research showed that (1) the performance of Ngurah Rai Grand Forest Park: the visitors said that the entrance tickets is too expensive, because most of the visitor are stundent that can’t afford the price. The visitors also said that the services were very poor, they only give the tickets to the visitors without any other services. Regarding the infrastructure, the visitors said that the infrastructures were very poor, a lot of the wooden tracks were broken. And for the natural tourist attraction the visitors said that they were already saturated with the existing object. (2)The factor that give the significant effect to the visiting number were the ticket price, and the natural tourist attraction.Â

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