Kepuasan Mahasiswa Terhadap Citra Perguruan Tinggi Dan Keluhan Serta Implikasinya Pada Loyalitas

Yb Andre Marvianta • Daniel Widjaja • Fredella Colline
Journal article Jurnal Ilmiah Manajemen Bisnis Ukrida • Desember 2015

Unduh teks lengkap
(Bahasa Indonesia, 6 pages)

Abstrak

This research is performed to test the effect of college students satisfaction on university image, study programs image, and student's complaint as well as the implication for student's loyalty. The samples of this research are students in Kopertis wilayah III. The data from our survey has pre-tested using Structural Equation Modeling (SEM) to know the significance of the structural model. The report has show that some indicators should be dropped

Metrik

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Jurnal

Jurnal Ilmiah Manajemen Bisnis Ukrida

Jurnal Ilmiah Manajemen Bisnis Ukrida is an open access, peer-reviewed journal that publishes ori... tampilkan semua