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Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran Image
Journal article

Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran

With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products.
Perkembangan Sistem Peradilan Pidana Image
Journal article

Perkembangan Sistem Peradilan Pidana

Sistem peradilan pidana untuk pertama kali diperkenalkan oleh pakar hukumpidana dan para ahli dalam “criminal justice science” di Amerika Serikat seiringdengan ketidakpuasan terhadap mekanisme kerja aparatur penegak hukum daninstitusi penegakan hukum yang didasarkan pada pendekatan hukum danketertiban. Dalam literatur dikenal beberapa model peradilan pidana yakni CrimeControl Model, Due Process Model,Family Model dan Integrated Model.
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Pengaruh Cita Rasa, Harga dan Citra Merek terhadap Keputusan Berpindah Merek (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali) Image
Journal article

Pengaruh Cita Rasa, Harga dan Citra Merek terhadap Keputusan Berpindah Merek (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali)

The purpose of this research was: analyzing the significance of the influence of taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Analyze the dominant influence variables (taste, price or brand image) against the decision of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the source data used the primary data and the data of skunder. The population in this study are all mothers who never consume mie Sedaap and switching to other brands in the village of Andong Subdistrict Pakel Boyolali Regency. In this research technique sampling using the technique of purposive sampling. As for the number of samples used in the study was as many as 100 people respondents. Methods of data collection were used: questionnaires, observation and documentation. Technique of data analysis used the test of validity, reliability test, test the assumption of Linear regression analysis, classic Double, t test, F test, and the coefficient of determination. The research results obtained conclusions: there is a significant influence on the taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. The taste is variable, the dominant influence of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency.
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