Journal article
Strategi Public Relations Dan Pencak Silat Tradisional
- Pencak silat is a facet of Indonesian culture. It has been emerging in Indonesia in recent years because of some issues. The primary issue is that traditional pencak silat is dying in its homeland, Indonesia. The number of people who learn traditional pencak silat is decreasing. Meanwhile, some countries have claimed that pencak silat originated from their lands. To prevent traditional pencak silat from vanishing, public relations efforts may be an option. How does public relations become helpful to put the public back to pencak silat? A literature study has been performed. In-depth interviews were organized to gain insights from an organization focused on traditional pencak silat. The study offered both online and offline PR approaches. The community may take the advantages of community relations to build engagement with the public. The spirit of pencak silat may also be shared through direct communication with audiences. Finally, all activities must be published on online media to strengthen online presence and to increase internet publicity.
Keywords: culture, pencak silat, public relations, internet, social media
