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Peran Kelompok Acuan dan Keluarga terhadap Proses Keputusan untuk Membeli Image
Journal article

Peran Kelompok Acuan dan Keluarga terhadap Proses Keputusan untuk Membeli

Dewasa ini seperti kita ketahui, pembangunan dan perkembangan pusat perbelanjaan atau yang sering kita sebut shopping centre (mall) sedang marak-maraknya.Tentu saja hal tersebut sangat berhubungan dengan tingkat konsumsi individu. Sebelum seseorang memutuskan untuk membli atau tidak maka harus diperhatikan dahulu ada tidaknya peranan orang lain dalam memengaruhi keputusan pembelian tersebut. Seseorang/individu berpotensi dipengaruhi oleh berbagai tipe orang maupun kelompok yang melakukan kontak dengan mereka atau yang mereka amati. Atas dasar inilah maka sangat perlu untuk memperhatikan kelompok acuan dan pengaruh keluarga terhadap keputusan konsumen untuk membeli.
Daya Tarik Pemberi\u002Dkerja Menurut Persepsi Generasi X dan Y Image
Journal article

Daya Tarik Pemberi-kerja Menurut Persepsi Generasi X dan Y

This study attempts to identify the dimensions of employers' attractivenes, to examine their perceived important levels.In order to respond to these questions, a field study is conducted and data is collected from a purposive of 169 respondents (employed and un-employed college students). Analysis results indicated that there are differences perceptions between X and Y generations. Generation X put higher expectations on the condition of the company, corporate image, training and development, job security, employment conditions, teamcohesion, leadership style, diversity, work schedule autonomy and decision-making autonomy, task variety & significance, flexible working environment. Y generation put higher expectation on the location of work, commitment/atmosphere, CSR, and the work environment.
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Sistem Inventory Management Untuk Meningkatkan Volume Penjualan Di Toko Hokky Krian Image
Journal article

Sistem Inventory Management Untuk Meningkatkan Volume Penjualan Di Toko Hokky Krian

This research aim for understanding the influence of inventory management system in increasing sales volume at Hokky Krian Store. The presence of inventory management system helping Hokky Krian Store increasing the sales volume. The population used in this research was the people working in inventory at Hokky Krian Store. The sample that being used in this research were the whole population because the population count is not much. Sample pulling technique used was non-probability sampling. This research using qualitative study case method. Data sources came from two sources, which is primary data including interview and observation, and secondary data from Hokky Krian Store financial report and literature from journals, books, and documents. Collecting method via interview with three research subjects, which is Hokky Store's owner, Hokky Store's supervisor, and an inventory management's expert. Observation and documents analysis at Hokky Krian Store also used for collecting data in this research. Analysis technique used was Triangulation technique which is data validity checking technique that using outside data for checking and comparing the data. The result of this research concludes that good inventory management system will increase Hokky Krian Store sales volume. Therefore inventory should be done on a regular basis and the cost should be accounted whether inventory cost and production cost, controlling stock for bestseller item.
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