Recently Published
Most Viewed
Peran Kelompok Acuan dan Keluarga terhadap Proses Keputusan untuk Membeli Image
Journal article

Peran Kelompok Acuan dan Keluarga terhadap Proses Keputusan untuk Membeli

Dewasa ini seperti kita ketahui, pembangunan dan perkembangan pusat perbelanjaan atau yang sering kita sebut shopping centre (mall) sedang marak-maraknya.Tentu saja hal tersebut sangat berhubungan dengan tingkat konsumsi individu. Sebelum seseorang memutuskan untuk membli atau tidak maka harus diperhatikan dahulu ada tidaknya peranan orang lain dalam memengaruhi keputusan pembelian tersebut. Seseorang/individu berpotensi dipengaruhi oleh berbagai tipe orang maupun kelompok yang melakukan kontak dengan mereka atau yang mereka amati. Atas dasar inilah maka sangat perlu untuk memperhatikan kelompok acuan dan pengaruh keluarga terhadap keputusan konsumen untuk membeli.
Daya Tarik Pemberi\u002Dkerja Menurut Persepsi Generasi X dan Y Image
Journal article

Daya Tarik Pemberi-kerja Menurut Persepsi Generasi X dan Y

This study attempts to identify the dimensions of employers' attractivenes, to examine their perceived important levels.In order to respond to these questions, a field study is conducted and data is collected from a purposive of 169 respondents (employed and un-employed college students). Analysis results indicated that there are differences perceptions between X and Y generations. Generation X put higher expectations on the condition of the company, corporate image, training and development, job security, employment conditions, teamcohesion, leadership style, diversity, work schedule autonomy and decision-making autonomy, task variety & significance, flexible working environment. Y generation put higher expectation on the location of work, commitment/atmosphere, CSR, and the work environment.
Suggested For You
Peran CSR dalam Mempengaruhi Pembelian Impulsif di Masa Pandemik Image
Journal article

Peran CSR dalam Mempengaruhi Pembelian Impulsif di Masa Pandemik

Data collection from world meters shows 6 months after announcement of the corona pandemic, several countries began to experience handling of corona cases which began to decline, however this was not the same as the results for several other countries, some countries showed cases that were increasing from day to day. data from the Central Statistics Agency (BPS) reported that the country's gross domestic product (GDP) in the second quarter of 2020 was minus to 5.32 percent. On a quarterly basis, the economy contracted 4.19 percent and cumulatively contracted 1.26 percent. Because of this, many companies are looking for ways to increase purchases. Scrutinized the data, the increase in the use of CSR has soared, proactively many companies have begun to engage in various CSR activities. One of the companies that are aggressively implementing CSR programs in helping others is online transportation providers; gojek. By providing the option of providing food to ojol partners (online motorcycle taxis) several options are offered to provide assistance. The sampling technique used in this study is to use a non-probability sampling method, which is a sampling technique that does not provide equal opportunities for each member of the population to selected to be the sample. Measurement of data in this study was carried out using a Likert scale. The development of this instrument contains a total of 16 attributes developed from each variable as a measurement basis for data collection with the sample used in this study being consumers who have the Gojek application. The data collected will be processed with SPSS software for data analysis in testing the validity, reliability, classical assumptions as verification of the strength of the research.
Read more articles