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Pengaruh Brand Awareness dan Brand Image Serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi Image
Journal article

Pengaruh Brand Awareness dan Brand Image Serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi

Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, brand image and world of mouth to brand trust and brand loyalty to Cbezt fried Chiken customers. sub district Genteng Banyuwangi. The research method used is explanatory research, analysis tool used path analysis with sample 50 respondents. The results of the analysis obtained the answer that the independent variables that have the strongest influence on brand loyalty variables through variable intervening brand trust is variable word of mouth. Keywords: brand awareness, brand image, word of mounth, brand trust, brand loyalty
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Sistem Manajemen Inventori Komputer Menggunakan Near Field Communication Berbasis Android Studi Kasus di STIE Pelita Indonesia Pekanbaru Image
Journal article

Sistem Manajemen Inventori Komputer Menggunakan Near Field Communication Berbasis Android Studi Kasus di STIE Pelita Indonesia Pekanbaru

Higher education is an institution that is heavily influenced by technological advances,especially in the field of computer technology. The purpose of this study is to create a computer inventory management system in higher education which is previously using manuals system become technology based system in order to work more effective and efficient. The research method used is design of inventory tracking system application using NFC android based. The results showed that by using Inventory Tracking Systems model is more effectiveand efficient to identify any inventory information in the computer lab STIE Pelita Indonesia Keywords :Inventory Tracking, RFID, Near Field Communication, NFC
Pengaruh Motivasi dan Gaya Kepemimpinan terhadap Produktivitas Kerja Karyawan pada Perusahaan Cahaya Berlian Image
Journal article

Pengaruh Motivasi dan Gaya Kepemimpinan terhadap Produktivitas Kerja Karyawan pada Perusahaan Cahaya Berlian

Low labor productivity of employees in an organization or company is a symptom or problem that can cause the company is less stable because it can cause the unfulfillment of achievement of corporate goals. This study aims to analyze the influence of motivation and leadership style on employee productivity in company Cahaya Berlian. The population in this research is company Cahaya Berlian employees and the sample used is representative of the population with the number of 100 respondents by using nonprobability sampling technique in data collection. The results showed that the motivation and leadership style partially has significant effect on the performance of employees of company Cahaya Berlian. Key words:Motivation, Leadership style, Employee Productivity.