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An Empirical Analysis of Marketing Mix in the Life Insurance Industry to Purchase Decisions of Life Insurance Products Image
Journal article

An Empirical Analysis of Marketing Mix in the Life Insurance Industry to Purchase Decisions of Life Insurance Products

The marketing mix is ??very important and influences the marketing strategies of all companies, including the Life Insurance company. There are seven marketing mixes in the service industry such as Life Insurance companies, commonly known as 7Ps. This study aims to analyze the effect of product marketing mix, price, place, promotion, people, process and physical evidence that can influence decisions consumers in purchasing life insurance products. In conducting this research, a data collection method was used using a questionnaire using a sample of the population of DKI Jakarta residents who were working and earning income. The DKI Jakarta region was chosen as the research subject because it is considered as the most developed region with the highest level of community income compared to other regions in Indonesia and has the highest financial literacy index compared to other provinces in Indonesia; besides, Jakarta as the capital of the country has contributed to product penetration Life insurance. It is hoped that through this research the Life Insurance company knows in detail the extent to which the relationship between the product marketing mix, price, place, promotion, people, process, and physical evidence physical) and which of the marketing mix elements most influences the purchase decision of Life Insurance products that can be applied by Life Insurance companies to increase sales penetration of Life Insurance products.
The Influence Job Satisfaction and Organizational Commitment on Employee Turnover Intention Image
Journal article

The Influence Job Satisfaction and Organizational Commitment on Employee Turnover Intention

Human resources are one of the main assets in an organization, which can make an invaluable contribution to the organization's achievement strategy. The high level of turnover intention is a serious problem at PT Nippo Mechatronics Indonesia. This study aims to analyze how much influence job satisfaction and organizational commitment on turnover intention both partially and simultaneously. Determination of the sample is done by using probability sampling with a simple random sampling method. This research is quantitative research using double linear regression analysis as data processing. In this study, job satisfaction has a negative and significant effect on turnover intention. Organizational commitment negatively affects turnover intention. Job satisfaction and organizational commitment simultaneously have a significant effect on turnover intention.
Analysis of Factors That Influence the Payment of Devidents on Manufacturing Companies Listed in Indonesia Stock Exchange 2012\u002D2018 Image
Journal article

Analysis of Factors That Influence the Payment of Devidents on Manufacturing Companies Listed in Indonesia Stock Exchange 2012-2018

Comparative Analysis Between Local and Expatriate Consumers: Case Study: Little Kickers Indonesia Image
Journal article

Comparative Analysis Between Local and Expatriate Consumers: Case Study: Little Kickers Indonesia

Factors Affecting the Value of Companies in the Food and Beverage Companies Listed on Bei Image
Journal article

Factors Affecting the Value of Companies in the Food and Beverage Companies Listed on Bei

Analysis of Factors That Influence the Payment of Devidents on Manufacturing Companies Listed in Indonesia Stock Exchange 2012\u002D2018 Image
Analysis of Factors That Influence the Payment of Devidents on Manufacturing Companies Listed in Indonesia Stock Exchange 2012\u002D2018 Image
Journal article

Analysis of Factors That Influence the Payment of Devidents on Manufacturing Companies Listed in Indonesia Stock Exchange 2012-2018

Comparative Analysis Between Local and Expatriate Consumers: Case Study: Little Kickers Indonesia Image
Comparative Analysis Between Local and Expatriate Consumers: Case Study: Little Kickers Indonesia Image
Journal article

Comparative Analysis Between Local and Expatriate Consumers: Case Study: Little Kickers Indonesia

Factors Affecting the Value of Companies in the Food and Beverage Companies Listed on Bei Image
Factors Affecting the Value of Companies in the Food and Beverage Companies Listed on Bei Image
Journal article

Factors Affecting the Value of Companies in the Food and Beverage Companies Listed on Bei

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The Effect of Organizational Citizenship Behavior, Individual Competence and Individual Characteristics on Employee Performance Image
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The Effect of Organizational Citizenship Behavior, Individual Competence and Individual Characteristics on Employee Performance

This study aims to analyze the effect of Organizational Citizen Behavior, individual competence, and individual characteristics on the performance of employees of PT. Orizon Global Partner. The population in this study was 52 employees of PT. Orizon Global Partner. The sample used is as many as 52 employees, calculated based on the saturated sample. The sampling method used was convenience sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. Data analysis method using Partial Least Square. This study proves that Organizational Citizen Behavior has a positive and significant effect on employee performance, individual competence has a positive and significant effect on employee performance
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