The increasingly fierce competition of online shop products spurred online shop application providers to undertake business development strategy steps by strengthening digital business services and various service innovations to meet customer needs. This can be seen from the public interest in shopping at online stores because prices are more competitive, there is no need to bother coming directly to the store, and the goods purchased will be delivered to the buyers' place. The population in this study that used mobile shop online application services was 105,551 respondents with the formula Slovin obtained a sample size of 100 respondents. The research data analysis method is quantitative descriptive statistical analysis and multiple regression analysis. The result of this research is that the attractiveness of advertisements and customer comments together have a positive and significant effect in increasing customer product purchasing decisions for users of online shop applications in Medan, while partially the attractiveness of advertising (X1) only has a positive and significant effect, but the variables customer comments (X2) have no positive effect in improving customer product purchasing decisions on users of online shop applications in the city of Medan.  Persaingan produk online shop yang semakin ketat memacu Perusahaan penyedia aplikasi online shop untuk melakukan langkah strategi pengembangan usaha dengan perkuatan layanan bisnis digital serta beragam inovasi layanan untuk memenuhi kebutuhan pelanggan. Hal tersebut terlihat dari ketertarikan masyarakat berbelanja di toko online dikarenakan harga yang lebih kompetitif, tidak perlu ribet datang langsung ke toko, dan barang yang dibeli akan diantar ke tempat pembeli. Populasi dalam penelitian ini yang menggunakan layanan mobile aplikasi online shop sebanyak 105.551 responden dengan rumus slovin diperoleh jumlah sampel sebanyak 100 responden. Metode analisis data penelitian adalah analisis statistik deskriptif kuantitatif dan analisis regresi berganda. Hasil penelitian diperoleh daya tarik iklan dan komentar pelanggan secara bersama-sama berpengaruh positif dan signifikan dalam meningkatkan keputusan pembelian produk pelanggan pada pengguna aplikasi online shop di Kota Medan, sedangkan secara parsial variabel daya tarik iklan (X1) saja yang berpengaruh positif dan signifikan tetapi variabel komentar pelanggan (X2) tidak berpengaruh positif dalam meningkatkan keputusan pembelian produk pelanggan pada pengguna aplikasi online shop di Kota Medan.

This study is conducted in Madrasah Ibtidaiyah Negeri I Prabumulih city, and object of the were in strategic of headmaster  deep increase quality the madrasah. Data Analysis with usefull technic SWOT Analysis. Result of Analysis indicate that is headmasters strategic deep increase quality of madrasah mentioned strategic, be based on result degree issue usefull Litmus Test with result : S-O score value is 32 issue strategic, W-O score value is 31 issue strategic, S-T score value is 30 issue strategic, and W-T score value is 27 issue moderate. It can be concluded that the classification of strategy issues is: utilizing extracurricular activities (non-academic) to increase achievement in the academic field, achievement in the field of religion, and achievement in the field of tahfidz homes that are linked to the socio-cultural surrounding communities as an effort to promote Prabumulih State 1 Madrasah Ibtidaiyah. Then the importance of implementing a learning process that is safe, comfortable, interesting and fun through interactive learning media by utilizing the cultural conditions of students, cultivating 5 work cultures of the ministries of religion and elements of 5 S ( greeting, polite, smile, respectful, well behaved) in providing excellent service to school committees, guardians of students and the community caring for education in the environment around madrasas, improving facilities and infrastructure through the role of committees and communities concerned with education. Nextin formulating madrasah quality improvement strategies programs, good cooperation between madrasas, committees, communities and the government is needed to improve its strategic programs.