Journal article
Penciptaan Brand Image Produk Ekonomi Kreatif Kota Langsa Melalui Sistim E-commerce
This community service (PKM) aims to create a self-image of creative economy products at Langsa City through the e-commerce system. The method used is an educational approach and technology transfer through a series of activity stages such as coordination, socialization, implementation of activities, mentoring and monitoring and evaluation. All stages of activities described through the monitoring sheet during socialization shown that as many as 28 participants really understand the material for recording digital-based products, 43 creative economy actors understand well the material on the types of marketplaces in the e-commerce system and 51 creative economy actors understand quite well the introduction material about google my business. The results of the mentoring show that 16 economic actors are very familiar with the introduction of export potential materials and 33 creative economic actors are quite familiar with copywriting social media materials. It is concluded that the creation of a creative economy brand image through an e-commerce system is expected to be able to make Langsa City a smart city in creative economy efforts.
