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Strategi Pemasaran Usaha Mikro, Kecil dan Menengah (UKM) dalam Masa Pandemi

Tujuan dari penelitian ini untuk mengidentifikasi strategi pemasaran usaha mikro, kecil dan menengah (UMKM) dalam masa pandemi. Kementerian Koperasi dan UKM Republik Indonesia telah menyadari rentannya pelaku UMKM terhadap dampak pandemi COVID-19. Dengan menggunakan metode penelitian kualitatif dan analisis deskriptif literatur mengenai strategi pemasaran yang berkaitan dengan UMKM di masa pandemi Covid-19. Hasil temuan menunjukkan Di masa pandemi Covid-19, Pemerintah Republik Indonesia telah mengeluarkan beberapa kebijakan sebagai bentuk penyelamatan, mitigasi dan perhatian khusus bagi pelaku usaha sektor UMKM. Selain itu, hasil penelitian juga menemukan bahwa strategi marketing yang diperlukan pelaku usaha UMKM di masa Pandemi ini dengan mengalihkan pemasaran langsung tradisional ke pemasaran langsung digital
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Analisis Perbandingan Kinerja Keuangan Perusahaan Sebelum dan Sesudah Merger dan Akuisisi

This study aims to analyze the differences in firm performance before and after mergers and acquisitions on corporate merger and acquisition activity. Corporate performance is measured by using financial ratio: Net Profit Margin (NPM), Return On investment (ROI), Return On Equity (ROE), Debt Ratio, Total Assets Turnover (TATO), Current Ratio (CR) and Earning Per Share (EPS). Quantitative method is used in this research, take the data of public company which had conducted mergers and acquisitions in Indonesia Stock Exchange (IDX) and announce its activity in the period 2007-2011, and analyzed using Wilcoxon signed ranks test and Manova are used to answer hypothesis. The results from this research show that study in 7 financial ratio, NPM, ROI, ROE, EPS, TATO, CR and Debt. On the acquire does not show significant differences in the comparison before and after the acquisition. But the companies that have merged ROI ratios, EPS and Debt there are significant differences before and after the merger.
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Kualitas Audit Didasarkan pada Isu-Isu Keahlian dan Profesionalisme Auditor

This research will examine the views from stakeholders on the quality of audits based on issues of expertise and professionalism of auditors, audits commercialization and transparency the audit. This study focuses attention on the response from implementation of audits quality regulations according to the company's audits, the audit committee and investors. The focus of this research is an analysis of research by identifying four major drivers of audit quality, namely: culture in an audit firm; skills and personal qualities of audit partners and staff; the effectiveness of the audit process; the reliability and usefulness of audit reporting. In this study also identifies a number of factors that affect the quality of audit beyond the control of the auditor, namely: the approach taken by management; the contribution made by the audit committee; role of shareholders and commentators; role as a driver of audit quality litigation; regulatory approaches; the pressure caused by the acceleration reports. The results showed that the regulatory bodies and professionals involved in the management and improvement of audit quality to make efforts to improve the tarnished image, increase its legitimacy and reputation as well as the dominance of responses raised concerns about potential damage to the profession.
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