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MEDIA dan GENDER (Studi Deskriptif Representasi Stereotipe Perempuan dalam Iklan di Televisi Swasta) Image
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MEDIA dan GENDER (Studi Deskriptif Representasi Stereotipe Perempuan dalam Iklan di Televisi Swasta)

Gender stereotypes in television advertising have become a topic of a long debate, especially among media scholars. The case became a serious problem, because of gender bias ads will affect the way we think about the role and way of functioning of gender in society. This study describes how television commercials have given gender role stereotypes against women. It is becoming important to be studied further to see how people receive messages about gender norms. This study uses descriptive analytical method that aims to describe forms of stereotypical representations of women in television commercials. Research results obtained are in the advertising power generating imaging products has been taking part in cultivating stereotypes that have been embedded in women. Social symbols that had been attached to female and then processed further creatively by the advertisers to bring more products to be offered by the willingness of consumers. Products are offered in the form of soaps, detergents, Handbody, supplements are powerful medicine, food and other women always use the icon as a significant sales tool.
Fenomena Deindividuasi dalam Akun Anonim Berita Gosip Selebriti di Media Sosial Instagram Image
Journal article

Fenomena Deindividuasi dalam Akun Anonim Berita Gosip Selebriti di Media Sosial Instagram

The phenomenon of deindividuation is a phenomenon that occurs in a society where the level of individual identity begins to decline and encourage the individual to join a group. In relation to the deindividuation phenomenon that occurs in Instagram, this research has purpose to review the effects of anonymous account of celebrity gossip news either to its follower or its surround environment. Using the deindividuation theory, anonymous accounts of celebrity gossip news have a significant role: it has an appeal compared to the official "celebrity" gossip news accounts, the presence of less "self-regulation" influenced its published news, and its anonymous behavior will affect the level of individual "self-awareness" within the group.
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Komunikasi dalam Adaptasi Budaya (Studi Deskriptif pada Mahasiswa Fakultas Ilmu Sosial dan Humaniora Uin Sunan Kalijaga YOGYAKARTA) Image
Journal article

Komunikasi dalam Adaptasi Budaya (Studi Deskriptif pada Mahasiswa Fakultas Ilmu Sosial dan Humaniora Uin Sunan Kalijaga YOGYAKARTA)

Students of the Faculty of Social Sciences and Humanities, UIN Sunan Kalijaga Yogyakarta has awide range of cultural backgrounds. Not only geographically, but also culturally different based on their familybackgrounds and socio-economic strata. This article tries to describe the communication students of the Faculty ofSocial Sciences and Humanities in adapting to the UIN Sunan Kalijaga environment. Based on the analysis ofin-depth interviews have been conducted, researchers found that the informants did venture proactive informationretrieval in order to adapt to the environment where he or she was educated at UIN Sunan Kalijaga. However,major subjects are individuals with personal identity and distinctive characteristics that communicate and interactsocially , they do not lose their identity and uniqueness.
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