Metrik

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description Journal article public Jurnal Ekonomi Universitas Esa Unggul

Perkembangan Strategi Pemasaran dalam Industri Jasa

M. Ali Iqbal
Diterbitkan 2013

Abstrak

The marketing strategy in service industry is very important since the growing rapidly service industry in the recent years. The development the marketing strategy in service industry has changed from year to year. Drawing on insight from extant literature this article purpose analysis of the development marketing strategy in service industry. The qualitative research is used in this study by using several literatures. The author found that there was a change in marketing strategy in service industry. The triangle model of marketing service has changed to become triangle model with technology as know as self service technology.

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Metrik

  • visibility 458 kali dilihat
  • get_app 2786 downloads