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description Journal article public Jurnal Inspirasi Bisnis dan Manajemen

Pengukuran Tingkat Kepuasan Masyarakat terhadap Pelayanan Pemerintahan Kecamatan Katapang Kabupaten Bandung

Andri Irawan, Esi Fitriani Komara
Diterbitkan 27 Desember 2017

Abstrak

. The district government in today's globalization era must have effective competence and management. Service is one of choice of marketing strategy to create consumer satisfaction. Katapang is one of the bonded industrial areas in South Bandung. The number of residents in Kecamatan Katapang is 117,113 people consisting of the male population as many as 60,430 people and female population as much 56,683 people (BPS of Bandung Regency, 2013). The research approach used is quantitative with data collection technique is done by interviewing and distributing questionnaires. Discussion of data using a Cartesian diagram. The results of the discussion show that the overall importance level of 3.795 while the overall performance given of 2.73, means that service performance is still below the standard of basic services and not basic services to the population.

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