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description Journal article public Jurnal Inspirasi Bisnis dan Manajemen

Pengaruh Persepsi, Akreditasi Prodi, dan Promosi terhadap Keputusan Memilih Program Studi Akuntansi pada Politeknik Harapan Bersama

Bahri Kamal, Ghea Dwi Rahmadiane
Diterbitkan 27 Desember 2017

Abstrak

. This study aims to analyze the influence of students' perceptions, accreditation of study program, and promotion toward students'decision to choose Accounting study program in Polytechnic of Harapan Bersama. This is a quantitative research with sampling technique based on questionnaire and interview. Population in this research is 545 Accounting students from the class of 2016 in Polytechnic of Harapan Bersama. The number of samples in this study amounted to 231 respondents calculated using Slovin formula. The analysis tool used in this research is Multiple Regression Analysis using SPSS. The result shows that students' perception, accreditation of study program, and promotion have an effect on students' decision and accreditation becomes the most influential variable to choose Accounting study program in Polytechnic of Harapan Bersama.

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