Purpose: trend cycles need to be understood to know the developments and changes in trends infast Fashion as well as consumer considerations in consuming Fast Fashion products.Research methods: Trend changes in such a short time need to be analyzed further through trendstages, trend cycles, and trend differentiation that occurs in Fast Fashion. To analyze the trend in Fastfashion products, a qualitative descriptive method was conducted in which the research processconsisted of collecting and compiling data, analyzing and interpreting phenomena.Findings: Trends provide trends in Fast Fashion products such as colors, styles, themes, motifs,and cuts/silhouettes. In general, Fashion trends generally only recognize two seasons, includingspring/summer (spring/summer) and autumn/cold (fall and winter). Fast Fashion has 52 trends in ayear or about once a week. In Fast Fashion, trend changes are influenced by the stages of the Fashioncycle, Fashion flows, trend differentiation, and trend adopters.Implications: Fast Fashion is a design, manufacturing and marketing method that focuses onproducing large quantities of clothing quickly and at affordable prices. Fast Fashion products arealways influenced by trends.