: PT. LG Electronics Indonesia Branch of Pekanbaru is one trading company that sells a wide range of electronic products including Refrigerator. This study aims to: (1). Knowing the sales made by the management of PT. LG Electronics Indonesia Branch of Pekanbaru. (2). Knowing the factors that leads failure to achieve sales targets Refrigerator Brand LG At PT. LG Electronics Indonesia Branch of Pekanbaru. The population in this study is the whole of the object that is the entire consumer Refrigerator LG brand in the PT. LG Electronics Indonesia Pekanbaru Branch in 2013 as many as 8563 people. Because of the limitations of the author, then a swab which is considered to represent the customer as many as 100 people with slovin formula. Data analysis was performed using descriptive analysis method. The variables used are product, price, and promotion. Based on the results obtained, not the achievement of sales targets Refrigerator LG brand in the PT. LG Electronics Indonesia Branch Pekanbaru because the products offered have not been fully in accordance with the wishes and expectations of consumers, the price offered is not fully in accordance with the general economic conditions, as well as the promotion is not maximized.