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description Journal article public Jurnal Ilmu Komunikasi

Penonton Festival Film Di YOGYAKARTA

Dyna Herlyna Suwarto
Diterbitkan 2017

Abstrak

This study explore the demography, behavior, the information needed and accessible media audience of the Festival Film Pelajar Jogjakarta (FFPJ), Festival Film Dokumenter (FFD) and Jogja-Netpac Asian Film Festival. A quantitative descriptive method using questionnaire through convenience survey was employed. Finding show that most of the festival attendees are teenagers and young people who study in university. JAFF's audience is more heterogeneous compares to other festivals. Repeated visit is relatively low. The most influential information sources are: friends recommendation, website and social media. Most of the festivalgoers choose the festival programs carefully based on website information and catalogue message.

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  • visibility 342 kali dilihat
  • get_app 348 downloads