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Analisis Faktor-faktor yang Mempengaruhi Kepuasan dan Loyalitas Pelanggan

Customer loyalty is still believed to be a strategy used to determine the success of a company.
Journal article

Efektivitas Komunikasi dalam Organisasi

Dalam segala aspek kehidupan, manusia tidak pernah lepas dengan komunikasi, karena dalam kehidupan pribadi, kelompok maupun organisasi komunikasi sangat diperlukan. Agar komunikasi yang dilakukan menjadi efektif, maka individu harus mampu memilih komunikasi yang tepat, menggunakan bahasa yang tepat dan metode yang tepat. Banyak karyawan, supervisor maupun pimpinan yang tidak sukses karena kurang mampu dalam satu hal yaitu komunikasi, baik komunikasi lisan maupun tulisan. Dengan demikian komunikasi sebagai salah satu kunci sukses seseorang perlu dipelajari dan dikaji, karena memilih saluran komunikasi yg benar, kesediaan untuk menjadi pendengar dan pemanfaatan umpan Balik akan membuat komunikasi lebih efektif.
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Pengaruh Pengungkapan Tanggung Jawab Sosial Perusahaan terhadap Market Value Added dengan Good Corporate Governance sebagai Variabel Moderasi (Studi Empiris pada Perusahaan yang Termasuk dalam Peringkat Cgpi 2009-2011)

Corporate Social Responsibility or known as CSR, is a corporate activity to response what the the stakeholders have done to the company. Company€™s hope that the stakeholder will give a positive responses through CSR that showed in company€™s financial performance. According to Stern Steward, Market Value Added (MVA) is the best tools to measure company€™s financial performance. MVA shows how much values does the company created. The aim of this research is to test if Good Corporate Governance (GCG) would increase the relationship between CSR and MVA. The research sample was Governance Perception Indeks (CGPI) participants held by IICG (The Indonesian Institute for Corporate Governance) from 2009 to 2011. Use some criteria, there are 40 companies choosen as a sample. From the research that the writer do through the model that use MRA (Market Regression Analysis), GCG that measure with CGPI score, was not provided as a moderating variable. The significance level of the interaction variable (CSRI * CGPI) is >0,05 that is 0,569. Adjusted R2 as determinating variable shows 11% which means that CSRI, CGPI and lnCSR_CGPI variable could explain dependent variable lnMVA with the total 11%, and 89% remaining was explained by another variable outside the model.
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