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Pengaruh Penggunaan Peringatan Visual Dalam Desain Kemasan Terhadap Keputusan Pembelian Dengan Respon Emosional Sebagai Variabel Pemediasi (Studi Kasus Pada Pembeli Rokok Sampoerna a Mild Di Warung Kopi Waris Tulungagung)

: The present study aims at determining the effect of packaging design visualization on customers' purchasing decision by employing emotional response as mediator variable. The data were collected through questionnaires. Meanwhile, the population of the present study is the customers' of Sampoerna A mild at Warung Kopi Waris Tulungagung and 110 customers were taken as sample. The sample measurement guideline employed is Maximum Likehood technique with simple random sampling technique. At the same time, the data analysis employed is structural equation modeling. The result of the study indicates packaging design visualization has negative and insignificant effect on purchasing decision of Sampoerna A mild. Packaging design visualization of Sampoerna A Mild has positive and insignificant effect on emotional response. Emotional response has positive and significant effect on purchasing decision of Sampoerna A mild. Emotional response does not mediate the effect of packaging design visualization of Sampoerna A Mild on customers' purchasing decision.
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Pengaruh Kepemilikan Manajerial, Kepemilikan Institusional, Ukuran Perusahaan, Pertumbuhan Perusahaan, Free Cash Flow Dan Profitabilitas Terhadap Kebijakan Hutang Perusahaan Manufaktur Di Bursa Efek Indonesia

: Debt Equity (DER) is a policy taken by the management to obtain financial resources earmarked for operational activities of the company. This research analyzes the influence of managerial ownership, institutional ownership, firm size, firm growth, free cash flow and profitability on the debt policy of the firm. A total of 39 companies were chosen as sample. Multiple-regression is used to analyze data in this study. The results showed that managerial ownership, institutional ownership, the company's growth and profitability significantly and negatively related to debt policy. The size of the company has a positive effect on debt policy and free cash flow doesn't have effect to the debt policy.
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Pengaruh Current Ratio Dan Quick Ratio Terhadap Kebijakan Dividen Melalui Return on Equity Pada Perusahaan Manufaktur Yang Terdaftar Di BEI Tahun 2014

: The research has purpose to describe the condition dividend policy, return on equity, current ratio and quick ratio at companies listed on the Stock Exchange in 2014. In addition to determine the effect curren ratio and quick ratio on dividend policy through the return on equity.This research is classified quantitative causality associative. The population of this research is all manufacturing companies listed on the Stock Exchange in 2014 as many as 151 companies and samples of this research were 34 companies using purposive sampling method. Data collection techniques used by researchers is documentation techniques. This research used analysis of the Path Analysis.The result of research shew that : 1) the condition of the dividend policy and the company's ROE sample was quite well, 2) the condition of CR and QR sample companies was not good, 3) CR has no direct effect on dividend policy, but the indirect effect through ROE, and 4) QR was not significant positive effect on dividend policy and ROE.
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