Behel is one of the symbols existence in society, especially in Surabaya. This research knowing purpose the meaning of behel. The theory used in this research is the theory body of Anthony Synnott. This research uses a phenomenological approach of Alfred Schutz. Research subjects were taken by using purposive sampling techniques, purposed to focus on the population according to the research purpose and that is the subject of this research were students of Unesa, Airlangga University, UK Petra, Ubaya, UPN Veteran Jawa Timur 20-24 years old. Results from this research is that medical devices (brackets) are not only used for dental health, but also for aesthetic (fashion) that looks even better than its original appearance. The conclusion was used of the behel fifteen informants, eight of them assume the behel is used for equipment fashion trends (lifestyle) and the student wishes to use it. It is influenced by the interactions that occur between students, so they get a sense of the influence of other students.