Created Public Service Advertising design about campus social responsibility programs, to promote this programs. This riset uses a descriptive qualitative method, through several methods such as interviews, observation, and documentation. Source of data used consists of primary data sources, secondary, and additional. The data analysis technique used is: SWOT analysis. Public Sevice advertising designing is made with a casual concept with "Surabaya" theme, visual displays is illustration character icon Surabaya, that character is Suro, Boyo and Tugu Pahlawan with background street children photo ilustrations.