The research aims to find because motive and in order to motive read through Qur’an in virtual world by ODOJers. The method used is the qualitative approach with phenomenology Schutz about because motive and in order to motive. The subject of research using snawball with primary data collection techniques participating observation and in-depth interview. The results of this research is because motive caused by social background, education, and technology. In order to motive is social purpose motive (add network and want to be like friends), economic purpose motive (promoting merchandise), and religious purpose motive (making disclipined read through Qur’an time, familiarizing the self with Qur’an, want any motivation, be more directionally, and want any media).
Keywords: ngaji, virtual, ODOJers, One Day One Juz.