Journal article // Buletin Bisnis dan Manajemen






Pengaruh Perlakuan Istimewa, Persepsi Investasi Hubungan Dan Komunikasi Interpersonal Terhadap Kualitas Hubungan (Studi Kasus PT. BPD DIY Cabang Wates)
Agosto 1, 2016
Muhammad Tahwin, Septarani Prasiwi

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Abstract

This study aims to analysis the preferential treatment, perceived relationship investment, and interpersonal communication as key factors influencing relationships quality. Analysis was performed on PT. BPD DIY Cabang Wates. A quantitative approach is employed. The data gathered using a survey method with questionnaire as an instrument of measurement. Scale which used to measure the answers of questionnaires questions using a likert scale with n=220 respondents as the samples. The data were analyzed using multiple regression analysis. Preferential treatment, perceived relationship investment, and interpersonal communication found have a positive significant impact on the relationship quality in PT. BPD DIY Cabang Wates.

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  • Eye Icon 331 views
  • Download Icon 151 downloads
Metrics Icon 331 views  //  151 downloads