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Kualitas Pelayanan Publik: Studi Izin Reklame pada Badan Penanaman Modal Kota Batu

Paula Aula Yenni Rukmana
Published 2016

Abstract

: Public Services which has been pursued by the government still get complaints from the society. The society complaints related to: quickness, accuracy, the officer ability, procedures, facilities and infrastructure, also transparency and efficiency. This issue also occurs in Batu, although the government has issued the regulation of advertisement with the Mayor Regulation No. 31 of 2009. The fact is, the advertisement which is appeared along the roadway is still a dilemma because some of them did not have the advertisement license yet. This research has a purpose to detect the Quality of the Public Services Advertisement Permit. The method used in this study is qualitative. The main data source is primary data, and supported by secondary data, with data collecting technique, through: observation, interviews and documentation, sampling technique selected through purposive sampling. The validity of the data using triangulation techniques. The results obtained in this research are, the Quality of Public Services Investment Board Batu particularly on billboard/advertisement regulation are appropriate with the requirement/demands of the society. There are two factors in the quality of public services. They are the supporting and inhibiting factors. Public Service Advertisement Permits can be good quality, because the service system based on the standard Operational Services, it is supported by communication factor, facilities, and infrastructure. Although it's already at the stage of the improvement efforts, include: simplicity, security, openness, efficient and economical.

Keywords: Quality, Public Service, license

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