: People political participation in regional leader election is an important aspect so General Election Comission (KPU) use special strategy to improve people participation in regional leader election application. The research uses qualitative research method with data collection technique in form of interview, observation, and documentation. It took place in General Election Commission (KPU) of Malang Regency. Informer in this research are KPU commissioner, with purpossive sampling technique. To review data validity. Research result are: 1. KPU of Malang Regency strategy in improving people participation in regional leader election of 2015, seen from three phases, they are formulation, which shown a clear socialization plan from KPU. Second phase is election, KPU do socialization to eight voters segments by their socialization method, which is direct meetup face by face, also mass media USAge with their application adjusted with segment characterization. Third phase is resource allocation, which is by doing technical guiding to ad hoc committee. 2. Obstacles faced by KPU are the minimum budget, people aphaty responses, and limited KPU's personnels amount.
Keywords: Strategy, Political participation, Regional leader election