Fashion can be seen from the side semoitikanya that denotation and connotation. Like the black color that has connotations mysterious, bold, independent, and stylish, yellow color that symbolizes joy and a sense of spirit. Tiger spotted pattern connotes bold. Clothes that show the shape of the body shape connotes the online, open-minded, and confident. Denotation and connotation of this it can be concluded that Ines presenting himself as someone who is brave, open, cheerful, and stylish. Fashion and clothing are included in it has a deeper function than as body armor and kesopan that as the way a person communicates where fashion clothing is non-verbal communication that is artifactual. It can be seen that one can judge others simply on appearances alone. Even generally someone will first see the appearance of others before making conversation. This conversation function to verify whether the accepted meaning when just looking at clothes only in accordance with the meaning of a conversation or when it is doing the opposite. Although a person can wear to present themselves as it is, but nonetheless in reality there is an element of performance in it. It is also likely to be experienced by Ines, where in addition wants to present himself, Ines also wants the fashion that he was wearing viewed and became the center of attention of the crowd.