Pola Distribusi Industri Makanan Skala Kecil

Teguh Baroto
Journal article Jurnal Humanity • September 2011

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(Bahasa Indonesia, 6 pages)


POLA DISTRIBUSI INDUSTRI MAKANAN SKALA KECILTeguh BarotoStaf Pengajar Jurusan Teknik Industri, Fakultas Teknik, Universitas Muhammadiyah MalangAlamat Korespondensi : Jl. Tegalgondo Asri 2J/23Hp : 0811366238, Email: teguhbaroto@gmail.comABSTRACTTSome snack industries have been closed. They are become the losser in high competition.Market was dominated by the big industry. Some home industries that produce snack still surviveand become the winner. They have a different method to distribute their product.This research focus on the distribution model or method in home industries that producesnack. The last research show that competitive advantage is on a qualitative factor. Based on thatresult , this research will develop a qualitative distribution model to increase a competitive advantageof a snack company.As a result, distribution must be integrated proportionally among customer-retailer-salesdistributor-company. Customer is most important, thenshort term sales visit periodically, as soon asreplace the expired produck, and konsignation. Target all segmen children and adult. Children needa chily, aromatic, sticky, hig volume, made from mill, not natural, ligh red colour, full powder, andcrispy snack. Adult people like a natural colour, natural ingredient,variety and hygienis snack.Keyword: Model, Distribution, Food, Small Industry




Jurnal Humanity

Jurnal Humanity is a peer-reviewed journal that publishes original research and literature review... see more