Metode Pengembangan Industri Kreatif Komoditi Pertanian

Bambang Yudi Ariadi
Journal article Jurnal Humanity • September 2011

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(Bahasa Indonesia, 4 pages)

Abstract

Bambang Yudi AriadiStaf Pengajar Jurusan Agrobisnis, Fakultas Pertanian Peternakan, Universitas Muhammadiyah MalangAlamat Korespondensi : Bumiasri Sengkaling Blok N No. 26 MalangTelpon : 0341 460865, Hp: 08123317597, Email: bambang_yudiariadi@yahoo.comABSTRACTThe final objective of the research was to evaluate resources to find scientific capital of methodof developing creative industry on agricultural product. The research aimed to: 1) Describe the roleof leadership at creative industry; 2) Describe the innovation, creativity and imagine of the entrepreneurin managing creative industry; and 3) Arrange method of developing creative industry on agriculturalproduct. The research was conducted in Malang, while the subjects were entrepreneurs of creativeindustries who use agricultural product as row material. The data collected was analyzed by qualitativedescriptive method. The research result showed that: 1) The main asset of creative industry wascreativity asset or kognitive asset, namely: design, emphaty, game, and meaning.; 2) The importantindicator that determine success in conducting creative industry was the ability of the entreprreneurin adaptation in term of technical, economical and the risk or uncertainty of marketKey words: creative industry, cognitive asset

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Jurnal Humanity

Jurnal Humanity is a peer-reviewed journal that publishes original research and literature review... see more