Strategi Pemasaran Sekolah Dasar Islam Terpadu Nurul Fikri Tulungagung

Supar Supar
Journal article Jurnal Humanity • September 2014

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(Bahasa Indonesia, 13 pages)

Abstract

STRATEGI PEMASARAN SEKOLAH DASAR ISLAM TERPADUNURUL FIKRI TULUNGAGUNGMarketing Strategy Integrated Islamic Elementary School Nurul Fikri TulungagungSuparSMAN 1 Kauman Kab TulungagungEmail: supar_spd@yahoo.co.idABSTRACTIntegrated Islamic Elementary School (SDIT) has a new product that should be offered to the public SDIT Nurul Fikri Tulungagung very interested in the community, the number of students who enroll more and more, exceeding its capacity. This is the factor that is interesting to study how marketing strategies. One effective way of marketing is the model of kinship. In fact many new parents finally know and are interested in the institution as it gets references from friends, relatives or co-workers in the office. This qualitative research gets the data from the known, done, experienced and perceived by informants. JSIT curriculum Quran by rote, rote praying in everyday is a new product for the community. The fundamental requirement education service is preferred for example exemption or reduction of school fees, scholarships for achievement, health checks and consultations child development.Keywords: Marketing Strategy, Barriers, products, networks.ABSTRAKSekolah Dasar Islam Terpadu (SDIT) mempunyai produk baru yang harus ditawarkan pada masyarakat SDIT Nurul Fikri Tulungagung sangat diminati masyarakat, jumlah murid yang mendaftar semakin banyak, melebihi daya tampungnya. Inilah faktor yang menarik untuk diteliti, bagaimana strategi pemasarannya. Salah satu cara marketing yang efektif adalah dengan model kekerabatan. Kenyataanya banyak wali murid baru akhirnya kenal dan tertarik dengan lembaga karena mendapat referensi dari teman, saudara atau rekan kerja di kantor. Penelitian kualitatif ini mendapat data dari yang diketahui, dilakukan, dialami dan dirasakan oleh informan. Kurikulum JSIT dengan hafalan Al Qur€™an, hafalan doa - doa keseharian merupakan produk baru bagi masyarakat. Pelayanan kebutuhan mendasar perndidikan sangat diutamakan misalnya pembebasan atau keringanan biaya sekolah, beasiswa anak berprestasi, pemeriksaan kesehatan dan konsultasi perkembangan anak.Kata kunci: Strategi Pemasaran, Hambatan, Produk, jaringan.

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Jurnal Humanity

Jurnal Humanity is a peer-reviewed journal that publishes original research and literature review... see more