Keterlibatan Konsumen dalam Pembelian Sebagai

Abdussamad, Zuifia
Journal article Jurnal Legalitas • 2009

Abstract

Involvement of consumer in each purchasing decision would always colours in every election of product brand by bases consideration of benefit criterion with product characteristic becoming its alternative. Consumer usually stays in weak position. To protect consumer is required a set law order. Involvement of consumer is a best concept to be comprehended as function of object. situation that altogether that will constitute in so many action of consumer with reference to accomplishment of requirement

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Journal

Jurnal Legalitas

Jurnal Legalitas is a peer-reviewed, open access law review published three times a year by the S... see more