Loyalitas Konsumen Ditinjau Dari Persepsi Terhadap Citra Perusahaan

Retno Putri Sayekti • George Hardjanta • Anna Dian Savitri
Journal article Jurnal Psikologi Undip • October 2012

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(Bahasa Indonesia, 7 pages)

Abstract

This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty. Samples in this research were 77 consumers of Central Laundry Semarang. This research used incidental sampling technique and two scales, i.e. consumer loyalty scale and perception of corporate image scale. Data analysis was performed using product moment correlation technique. Results showed that there was a significant positive relationship between perceptions of corporate image to the consumer loyalty as indicated by the value of rxy = 0.371 (p <0.01). Therefore the hypothesis of this study was accepted.

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Jurnal Psikologi Undip

Jurnal Psikologi Undip adalah media komunikasi dan publikasi ilmiah di bidang ilmu Psikologi yang... see more