Pengaruh Revolusi Digital terhadap Program Pemasaran

Pura A., Agus Hasan
Journal article Bina Ekonomi • 2006

Abstract

The digital revolution of the marketplace allows much greater customization of products, services, and promotional messages than older marketing tools. By doing so, it enables marketers to build and maintain relationship with customers but on much greater and more efficient scale.

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Journal

Bina Ekonomi

Bina Ekonomi merupakan jurnal ilmiah yang terbit dua kali dalam setahun. Jurnal ini mewadahi kary... see more