This study deals with the phenomenon of communication process between the Government and the community using Konjo dialect (local dialect). Research also wants to get an overview about othat communication process through that language. By using qualitative research approach and methods of case study introduced by Yin, this reseacch shows that Konjo dialect is a form of verbal communication process without media in interpersonal and small group-communication settings. The participants who use Konjo dialect are local peoples, communities in Tana Toa Kajang Bulukumba. The communication process is bound with communication message called Pasang ri Kajang which mean "Message, mandate; advice, mandate ; forecast ; and Warning/recall". The development agenct's success in the communication process with Konjo dialect because they refer to the Development Support Communication principle. The agent has the support from the Liaison. Effects is still cognition. Conative effect is achieved because of life principle of Pasang ri Kajang that is "kamase-masea" which mean humbleness in life. In order to achieve the conative effect, it requires the spread of need for achieviement virus by liaison in Kajang tribal communities.