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description Journal article public Lentera: Jurnal Ilmu Dakwah dan Komunikasi

Public Relations Sebagai Profesi

Ida Suryani Wijaya
Published 31 December 2014

Abstract

Practicion of public relations should be a manager that has amanagerial ability, and has a tecnical ability in communicating. To make the situation of an effective communication can be created in an organization then there are some requirements that must be had by a public relation, they are communication and relation, the nature of humble, conform fast, able in facing everybody who has variety of characteristics and good background of culture, able to communicate well, good in organizing everything, has personality integrity even in the profession or in personal life, has a strong imangination, also has to create and maintain a good image of organization, monitor the external opinion about anything related to the image, activity, and the interest ofcompany, give advice to the management side about any important problems of communication, and provide information to the audience about the organization policy.

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  • visibility 598 views
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