. This study examines household factors which influence car and motorcycle ownerships in the city of Denpasar, Bali using a Poisson regression model. The study found that the increase in number of workers and students in a household may affect the probability of owning motorcycle by the household. Meanwhile, the increase in number of family member and total travel distance may affect household preference to own a car. In addition, car capacity and other factors may increase household preference to own a car. None of these variables, however, significantly influenced on both car and motorcycle ownerships. In other words, the household had a separate preference when purchasing either a car or a motorcycle. The sensitivity analyses show a-50% increase in number of workers and students may increase motorcycle ownership by 1 unit and a-50% increase in total travel distance by all household members may increase car ownership by 1 unit.